What is GEO and why does my brand need it?

GEO (Generative Engine Optimization) is the practice of making your brand visible inside AI-generated answers. When someone asks ChatGPT or Perplexity for tool recommendations, GEO determines whether your brand gets mentioned. Without it, you’re invisible to the fastest-growing traffic source of 2025.

How is GEO different from SEO?

SEO gets you ranked on Google’s blue links. GEO gets you cited inside AI-generated answers on ChatGPT, Perplexity, and Gemini. Both matter, but GEO is where new traffic growth is coming from — and almost nobody is optimizing for it yet.

Can a new brand with no SEO history rank on AI search?

Yes — this is the key advantage of GEO. AI models don’t use domain authority or backlink counts. They look for content clarity, structured data, entity consistency, and E-E-A-T signals. A brand new site with one well-structured page can be cited by ChatGPT before a 5-year-old domain that hasn’t adapted.

How long does it take to improve my GEO score?

Most founders see meaningful improvement in 30–60 days after implementing the fixes in our report. The three highest-impact changes — adding schema markup, restructuring content, and fixing entity consistency — can be done in a weekend.

What do you do with my email address?

We send your audit report PDF to your email. We may follow up once to offer a free GEO strategy call. We never sell your data or add you to mass email lists.

What if my score is critical?

A critical score (0–39) means AI search platforms currently have no awareness of your brand. This isn’t permanent — it’s a starting point. The top 3 fixes in your report are prioritized by impact. Most founders see meaningful score improvement within 30 days of implementing them.

Does GEO work for e-commerce brands?

Yes. E-commerce brands benefit heavily from GEO because AI platforms are increasingly used for product discovery. Adding Product schema, optimizing category-level content structure, and ensuring your brand is consistently referenced across marketplaces and review sites all boost AI visibility.

Do you guarantee AI citations?

No — nobody can guarantee that. AI model responses change based on training data updates, query phrasing, and many other factors. What we can guarantee is that following GEO best practices dramatically increases the probability of being cited, and we give you the specific fixes to get there.

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5 Quick Wins to Boost Your AI Visibility This Weekend

2026-02-24·4 min read

Most founders think improving AI visibility requires months of work. The truth is that a few targeted fixes can dramatically improve how ChatGPT, Perplexity, and Gemini perceive your brand. Here are five changes you can make this weekend.

1. Add JSON-LD Schema Markup

This is the single highest-impact change. Add a WebApplication or Product schema to your homepage with your brand name, description, category, and pricing. If you have an FAQ section, wrap it in FAQPage schema. AI systems parse structured data directly — it's like giving them a cheat sheet about your product. Most website builders (WordPress, Webflow, Next.js) support JSON-LD injection in the page head.

2. Fix Your Entity Consistency

Open your homepage source code and check four locations: your title tag, your H1 heading, your meta description, and your og:title tag. Your exact brand name should appear in all four. Not a variation, not an abbreviation — the exact same string. 'Acme' in the title and 'Acme App' in the H1 creates ambiguity for AI systems.

3. Restructure Your Content Headings

Replace generic headings like 'Features' and 'Why Choose Us' with keyword-rich alternatives: 'Project Management Features for Small Teams' or 'Why Solo Founders Choose Acme for Task Tracking'. AI systems use your heading hierarchy to understand what your page is about. Each H2 should contain a relevant keyword for your category.

4. Add an FAQ Section with Real Questions

Create 4-5 frequently asked questions about your product category (not just your product). Questions like 'What is the best tool for [category]?' or 'How do I choose a [category] tool?' directly match the queries people ask AI chatbots. Wrap the FAQ in FAQPage JSON-LD schema for maximum AI visibility.

5. Create Trust Signals

Add an about page (even a short one), include contact information or a mailto link, and add 3+ external links to credible sources. These E-E-A-T signals help AI systems trust your content enough to cite it. A site with no about page and no contact info looks anonymous — AI models are less likely to recommend anonymous sources.

Want to check your brand's AI visibility?

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